
Nearly two months ago I was catching up on some retail therapy when I happened to take notice of something very annoying and abysmal being played throughout the stores: Christmas music. Now I want you readers out there to pay attention to today's date, and then notice how long ago I heard said music. Two months ago would have put the date not even to Halloween, thus making it way to early in the year to be busting out holiday jams.
With that being said it was no surprise to learn that seasonal album sales are at an all time low- lacking fans and buyers across the United States. 2007 was the last successful year for seasonal music which included noteworthy releases from artists such as Josh Groban, whose album 'Noel' held steady on the Billboard 200 chart for five consecutive weeks. Currently vendors have seen a multitude of substandard holiday releaes which have failed to attract an audience. At this point not even a popular artist has been able to captivate retail shoppers.
Currently, the biggest new holiday release is country singer Faith Hill's "Joy to the World," which slipped one place to No. 17 on the Billboard 200 in the week ended November 30. Other Christmas titles on the Billboard 200 include Irish singer Enya's "And Winter Came..." at No. 18, Elvis Presley's "Christmas Duets" at No. 28, Harry Connick, Jr's "What a Night! A Christmas Album" at No. 33, and the multi-artist compilation "The Essential NOW That's What I Call Christmas" at No. 40.
It is unfair to blame the lack of sales entirely on the artists; many factors have affected the dwindling interest in seasonal music. The beginning of December brought about an announcment from The National Bureau of Economic Research that America has officially been suffering from a recession for a year, garnering fear and anxiety in holiday shoppers. Many have drastically cut back splurging on luxueries such as cds, "the decline comes amid a dearth of big Christmas album debuts, as well as a slide in overall music sales and an economic recession."
Yes, the economy is bad, really stinking bad. But even if that weren't a factor is there really a need to actually purchase a Christmas c.d? Listeners can hear their favorite holiday tunes before the time to celebrate has even approached. If it's not being broadcast at the local shopping mall or grocery store it is played 24/7 on radio stations- literally. Take, for instance Houston's own Sunny 99.1- they begin their non-stop holiday broadcast the day after Thanksgiving. For an entire month they cram holiday music down the throat of those so inclined to listen. I am by no means a Scrooge. I love the holiday season and all of the festivities that go along with it. And yes when the time is right I will break out my soundtrack to 'A Charlie Brown Christmas', but not before Thanksgiving and certainly not before it is cold (ok may be holding my breath on that requirement.) Bottom line: October is for Halloween, November is for Thanksgiving, and December is for Christmas. Any other order is unnecessary and makes me cranky!





